Where to go from Google Optimize: Optimize Alternatives

The news that Google Optimise and Optimise 360 will stop to exist after September 30, 2023, has just come as a shock to the eCommerce industry. It has upset many marketers who have grown accustomed to utilizing these tools to test and improve the functionality and user experience of their websites.

Suppose you’re one of the marketers that have relied on Google Optimize or Optimize 360 to test your website. In that case, you’ll need to find an alternative solution that has the same (or better) functionality. In this post, we'll review the top 10 Google Optimise alternatives so you can continue to enjoy a top-notch website experience even when Google ends these popular services.

Let’s get started!

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Top 10 Google Optimize alternatives

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1. OptiMonk

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OptiMonk is a comprehensive website personalization platform that allows marketers to create personalized shopping experiences with ease and test out the results of these customer experiences with a powerful Experiments suite. It is a fantastic substitute for Google Optimise thanks to the combination of these two characteristics.

You may increase website conversions and gain devoted consumers by customizing the website experience for each user's needs and preferences. This is because personalization makes sure consumers always receive relevant material rather than a website that is designed for everyone.

It takes under five minutes to set up OptiMonk, and there is no technical expertise needed to utilize it. Additionally, it has several integrations that let you continue utilizing other programs like Shopify and WooCommerce as well as Google Analytics and Klaviyo.

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Benefits:

• Product recommendations: Provide individualized, personalized product recommendations.
• Dynamic content: Increase the relevancy of your material by altering headlines and calls to action so that they speak to each visitor specifically.
• Deliveries without flicker: Thanks to state-of-the-art OptiMonk code that maximizes the user experience, any personalized content you produce will load remarkably quickly.
• clever headline maker By entering only a few keywords into the generator, you can produce engaging campaign headlines that have been shown to increase conversions.
• 300+ downloadable templates: Utilise one of our themes for embedded content or overlays, including popups, side messages, sticky bars, lucky wheels, and more.

Pricing: Free plan available, or from $39/month.

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2. VWO Testing

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VWO Testing is an A/B testing software that aids in the optimization of both mobile apps and web pages. Because of this, it is a perfect fit for businesses that follow a mobile-first approach.

To thoroughly optimize your mobile app and guarantee the greatest possible product and user experience, you may utilize the software to test every call-to-action, layout, and design element.

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Main features:

• Visual editor: Use their user-friendly editor to change any element (text, photos, shapes, backgrounds, etc.) on your website or landing pages. To further customize your user experience on desktop or mobile, you may also employ dynamic text.
• Use heatmaps and recordings to get a clear picture of how visitors are interacting with your website. Learn the motivations behind their actions and why they prefer some varieties over others.
• Chrome plugin: With their Chrome extension, you can quickly and easily add any of your ideas to the main repository.

Pricing: Quotation-based pricing. Free trial available.

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3. Optimizely

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Another tool for doing experiments is called Optimizely. It may assist you in conducting ongoing experiments and optimizing your eCommerce business across websites, mobile apps, and connected devices.

A/B testing, web experimentation, personalization, and recommendation functionalities are all provided by the program.

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Main features:

• Visual editor: As you get your tests up and running, your team may work together using the simple visual editor.
• Delivery of tailored messages, personalized offers, and suggestions will help your consumers see the content that is most relevant to them.
• Exclusion groups and other additional capabilities are available with the enterprise-level program, enabling you to safely run numerous tests on the same page.

Pricing: Quotation-based pricing.

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4. Adobe Target

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Businesses may increase their revenue by using Adobe Target's content testing, personalization, and automation solutions for web and mobile sites, applications, social media, and other digital channels.

With the aid of A/B and multivariate tests, Adobe Target enables users to swiftly identify and put into action the most effective offers and marketing strategies.

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Main features:

• Deliver personalized digital experiences for every customer with AI-powered automation.
• Multivariate and A/B tests: Your websites and other digital properties can help you figure out the best combinations of content, layouts, UX design, and other factors.
• With Adobe Marketing Cloud and other Adobe services, there are integrations.

Pricing: Quotation-based pricing.

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5. A/B Tasty

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Through its A/B testing, user interaction, and personalization features, A/B Tasty is a SaaS solution you can use to optimize your website and increase consumer engagement.

The product is not only simple to use, but it also has a tonne of cutting-edge features including mobile app solutions, tests, and user insights.

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Main features:

• Support for several devices: Make your marketing campaigns as effective as possible on computers and mobile apps.
• Personas: Choose any criteria to develop unique user groupings.
• Dynamic allocation: The Flagship system chooses your website and messaging's "winning" configuration on its own. The target segment's defined audience is then shown that version.

Pricing: Quotation-based pricing.

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6. Yieldify

Yieldify is a platform for customer journey optimization that can offer individualized customer experiences at every stage of the customer journey.

Using dynamic content, you can quickly establish target audiences that will go through various user journeys as they engage with your business.

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Main features:

• Testing & measurement powered by AI: Predict which tests will succeed (based on previous results) with accuracy in a matter of weeks, and assess how you stack up against competitors in terms of key performance indicators.
• No-code setup You won't need to involve developers in designing your customized customer experience thanks to the well-designed dashboard, an easy-to-use builder, and a single point of contact.

Pricing: Quotation-based pricing.

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7. Omniconvert

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A conversion optimization technology called Omniconvert enables eCommerce companies to maximize the return on investment from their onsite advertising. You can ensure that the proper audience notices your messaging by using a range of editable website overlays, such as popups and banners.

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Main features:

• Advanced segmentation: Using your current data and common sense guidelines, you can quickly construct a range of client segments.
• Debugger: Determine the cause of any display issues with your tests and experiments on your website.
• several templates Choose from more than a hundred overlay templates, such as exit-intent popups that help you connect with visitors who might not have finished a transaction.

Pricing: Starting from $320/month. Free trial available.

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8. Dynamic Yield

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By using Dynamic Yield, you can offer your users a customized, synchronized, and improved customer experience. Additionally, its Experience OS applies an algorithm to locate the most appealing deals, recommendations, and content for every user.

Main features:

• Manage your audiences by utilizing the information you've gathered from many digital touchpoints on a single platform.
• Recommendations: Hyper-personalize your content and product suggestions using deep learning.
• Use the same personalization tools in your emails to tailor your marketing messages to various audiences.

Pricing: Quotation-based pricing.

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9. Kameleoon

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Kameleoon is a tool that facilitates A/B testing and online personalization, which enhances your optimization efforts. Additionally, a well-optimized website will result in improved user experience, higher conversion rates, and higher revenue.

The application tracks visitor behavior, identifies trends, and assesses conversion chances as they arise using an AI algorithm.

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Main features:

• Find out which audience groups are most likely to respond to various personalized experiences using AI predictions.
• Code editor: With the editor, programmers can carry out more intricate experiments using CSS and Javascript.
• Allocating traffic: Select the variation you wish to send visitors to or let the system send traffic to the variants that are performing the best.

Pricing: Quotation-based pricing.

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10. Convert Experiences

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A/B testing software called Convert Experiences also offers flicker-free customizing choices. Running precise tests on the functionality of your website is the main focus of this platform.

Anytime you choose, you can access all of your error checks and other reports.

Main features:

• Several editors, You can choose between using the Visual Editor and the Code Editor.
• Targeting an audience to define your most crucial audience groups, experiment with a variety of variables, such as location, language, device, and time of day.
• Indefinite testing Find out what works best for your visitors by running as many A/B tests as you want on as many variants.

Pricing: Starts from $99/month. Free trial available.

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Wrapping up

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Because Google Optimise integrated so effectively with other Google products like Google Analytics and Google Ads, it was a great tool to evaluate and enhance eCommerce websites.

However, the optimization software we've seen today shows that you can improve your trials and A/B testing by doing it yourself.

And dont forget to migrate to GA4 (Required until the end of June).

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