CRO
Accesories
SMMT
YEAR STARTED
2024
YEAR FINISHED
Present
WHO WORKED
CEO
CEO
Shopify Team Lead
Shopify Team Lead
Project Manager
Project Manager
Front-end Developer
Front-end Developer
CRO specialist
CRO specialist
project tech stack

SMMT Outdoor is a company that specializes in creating high-quality accessories for an elevated mountain lifestyle. They merge timeless design with mountain utility, using only the finest outdoor and sustainable materials to build products that endure. SMMT Outdoor is based in Park City, Utah, and their products are inspired by the moments after a long day in the mountains. They offer a range of products, including tote bags and accessories, designed to balance alpine design with timeless chic.

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Execution

Conducted a comprehensive CRO analysis

Our team conducted a comprehensive CRO analysis, resulting in a detailed CRO report that highlighted both technical advantages and opportunities for growth. We recommended updates to the Shopify theme and implemented A/B testing for new design features. Our strategic implementation of these recommendations led to a doubling of the conversion rate within a 90-day period and a 5.4x increase in month-to-month revenue growth.

Client’s request

Conversion Rate Optimization (CRO) Audit and Redesign of Online Store

SMMT Outdoor was actively engaged in redesigning their online store but recognized that their efforts were not fully optimized for conversion. They sought a professional CRO audit to ensure that the redesign would not only refresh the site's appearance but also significantly enhance its conversion efficiency.

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